Business should always be boundary less as today’s world is enjoying the tag of globalization in this world the limitations in the business or barriers of languages in the business does not sounds good, some countries which only rely on their own language and does not value the foreign language can suffer.
China is the world’s most populated country where the only language which has dominance is Chinese where as the other countries focuses on the language which is accepted by the world known as an English language.
Business is not bias meaning it does not have any religion or fate it only believes in the serving to the general public, the businessman always try to get attracted by the customer with some techniques such as:
Companies adopt so interesting and good tactics to get attention of the customer the use of language (local) language is one of the most significant tool for the getting full attention of the markets.
A product whose native language is say for suppose English but it is opening the products in the Asian countries, most of the Asian countries does not have command on the English, this is why they adopt the local languages to let the customer acknowledge their product.
Nokia is a mobile phone company which in its beginning use only English language but slowly gradually the company understands the need to different languages such as Arabic, Urdu French and so on.
These different languages help them to grow the sale of their product, similarly some companies who wants to advertise their product to their respective areas the adopt the languages of the local market and give advertisement in the local newspaper (print media) and also on television (electronic media).
A trader or business person who knows the multiple languages always have an edge on the others because he has an edge of languages the sale of its product is enhanced as he or she can let their customer to understand full features or characteristics of their product.
If a person is having products in the Arab countries and wants to enhance the sale and wants to extend their product to international level now it is necessary for them to learn the language of those areas specially where they want to engage their business.
Some companies make hiring of local workforce or labors as they are native and they know market better than the business analytics.